Offers location based targeting on mobile Targets multiple audience segments in special zones across India Tyroo, APAC’s largest multi-screen performance network, recently announced the launch of Smartzones- a mobile product which enables location based audience targeting. Smartzones would enable an… Read more ›
SVG Media continues to retain its leadership position with the current reach of 31.2 million unique visitors. As per the latest comScore numbers, SVG Media (including all entities: Tyroo, Velocity, PrecisionMatch and DGM India) is the third largest display ad-network… Read more ›
The 3rd chapter of the largest digital marketing event ad:tech New Delhi 2013 was a great success with engaging/leading speakers, delegates and CMOs from all around the world presenting their views on the digital media industry. Success is a journey… Read more ›
A lazy weekday at home due to ill health made me realize how difficult it is to stay idle. However, I utilized this free time to scrutinize and pen down some thoughts and opinion on stuff I keep hearing about… Read more ›
DirectTrack X (DTX), the next generation of the industry’s pioneer affiliate tracking software, went live on January 9, 2013 and is now available for use. The release of DirectTrack X marks the most significant product launch in the company’s history… Read more ›
I have been meaning to write a blog entry on the very popular Tyroo Blog; run and religiously contributed by the whole Tyroo team. So before I could say that a year passed by thinking I took the opportunity to… Read more ›
With 2012 drawing to a successful close, the whose who of UK’s performance marketing industry take a stock of the industry trends. A few of UK’s performance marketing agencies such as A4U, Affiliate Window, Affilinet UK, OMG, Tradedoubler and ValueClick… Read more ›
A while ago, I was invited by the GSF team in Delhi to meet 6 startups in residence. The meet was a platform to share experiences and challenges that one could face while launching a business. The intent was to… Read more ›
Tracking mechanisms used by Online Ad Networks have often been in question; it is a topic of debate that not only gives advertisers jitters about the security of their users data, but also leaves them wondering with a pertinent question… Read more ›
While reading a report on the growth of US retail, I realized that while e-commerce outperformed the growth rate in retail sales market, web plays a vital role in creating influential media for offline sales as well. By the end… Read more ›
